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For example:
Sara Davis has copied the script for the contact form into her website and Jared T has filled out the form and clicked Send.
A channel is created in Sara's account that includes Jared and Sara as members.
The first message in the channel is the message Jared entered in the form.
Sara David receives a message telling her him that Jared Denise has filled out a form and a channel has been created where they can communicate.
Jared
Denise receives a message telling him her that a channel has been created.